SEO Expertise Combines with Customized Work Breakdown Structures to Make Search Engine Optimization Affordable for Every Webmaster
Youngstown, OH (PRWeb) December 22, 2006 -- By now every website operator has heard of SEO. SEO (Search Engine Optimization) is the science and art of analyzing, modifying, and monitoring a web site's placement in the Search Engines for targeted keywords.
It has sprung up as a million dollar industry within the space of less then ten years. It has it's origins in the fact that when a person wants information about a product or service, they turn to a Search Engine. Usually it is Google, Yahoo, MSN Search, Alltheweb or Mamma.com a metasearch engine.
Once on that Search Engine, the consumer will type in a keyword or keyphrase that describes the product or service they are interested in. The Search Engine returns a list of websites that contain relevant data on that query. The consumer usually picks the top three or four and visits those sites. And then the website operator or webmaster gets a hit on their web site.
It is more then just a hit though. It is a targeted visitor. A consumer who is already interested in the product or service. And is usually in some stage of the buying cycle.
This is what makes SEO such a sought after service. And a topic of great interest to people who have web sites, or build web sites. The production of optimized websites has become one of the holy grails of website operators and webmasters. Because when properly executed, SEO brings targeted visitors to the web site 24 hours a day seven days a week, and they are brought there for free.
Once a web site has been optimized, it will bring more and more targeted traffic at no extra cost. That is why some SEO Consultants and Specialists garner surprisingly large fees for their expertise and services. It is not unheard of for a SEO Firm to quote a monthly price well over a thousand dollars to optimize a site. Or a one time quote well into five figures. Because in the end if it is done properly, it pays for itself and then some in ROI (Return On Investment).
These prices though are many times well out of reach of the average small, mid-size, or even large business budget. And because it does take time to do SEO properly, there is not an immediate return on investment in many cases. It can sometimes take as long as three months to see any appreciable results.
Introducing the Custom SEO WBS (Work Breakdown Structure). Customized not only on what each web site needs to be completely optimized, but also according to the amount of time and effort the individual web master or web site operator can invest in doing some of the work his or herself.
Here is how it works. First an analysis is done of the website itself based on it's primary key words. Primary key words are the most important and highest performing keywords. The website is analyzed for a number of factors. These include actual site construction and design, html and other coding, keyword analysis, and conversions (a conversion is when a website visitor actually performs the desired action of the webmaster, such as buy a product or sign up for a newsletter).
This raw data is placed in a formula that is based on the web site operators own level of expertise, budget, and the amount of time they have to spend doing the actual SEO work. It is then all correlated and caclulated in such a way as to produce a Custom SEO WBS that includes all the specific tasks required to have the site get better placements on the search engines.
The benefit in following a customized work breakdown structure (wbs) is that it provides a framework for completing the work that can be customized to each individual's budget and calendar. So the work gets done within the budgetary and time constraints of the webmasters or web site operators own situation and is completely customized so as to produce results for the specific web site and the keywords they are targeting.
For more information on customized internet communications program development and management, you can visit:
http://sticklersites.com
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