Exploring Various PPC Engines
When you begin doing PPC marketing, you'll probably find yourself juggling between bidding for a high position, choosing appropriate keywords and phrases, and exploring the many different search engines that your PPC ads will appear on.
Of the many pay per click marketing possibilities, Google AdWords is the largest. Several webmasters use Adwords to gain traffic and sales. Because of this popularity, the amount needed to pay per click can become very costly for competitive phrases. The second-best PPC option to think about using is Overture (now Yahoo Search Marketing). A decent amount of traffic improvement can come from using Yahoo Search Marketing, however your cost per visitor is just as high as Adwords in many cases.
Although Google AdWords and Yahoo Search Marketing are the big players most website owners focus on when they begin doing pay per click advertising - don't forget that there are many other search engine selections to consider. Here are five additional search engine choices to research and consider using:
1) Enhance
This service was formerly known as 'Ah-Ha', and you can get large increases in traffic and sales by using this PPC engine. The advertising gateway that you will receive provides access to a network of hundreds of partners, such as Excite, EarthLink, and MSN.
2) ABC Search
When you go with this option, you will get visitors as low as $0.05 per click. Even though this is actually more money than the majority of secondary PPC engines, you will get a higher quality of traffic accompanied by decent click-fraud protection. An additional benefit of ABC Search is that you can take advantage of its innovative methods of eliminating the threat of click-fraud. Users will enjoy very accurate statistical data because of their program called ClickShield.
3) GoClick
GoClick is another great choice for webmasters seeking a high ROI (return on investment). Even though you won't experience a huge change in traffic numbers, this option does provide very low CPC (cost-per-click) at only $0.01 per click. GoClick is also simple to use with a hassle-free account set-up process. On average, more than 1.5 million unique visitors visit the site on a monthly basis.
4) ePilot
To enjoy consistently high traffic, ePilot has proven beneficial in this area when compared to other secondary pay per click engines. Users will take pleasure in a keyword research tool that includes competitor's keywords, as well as editor-suggested lists. On a side note, if you are running a health and fitness-related business or website - this engine has proven especially useful for this particular marketplace.
5) ExactSeek
Similar to a PPC campaign, ExactSeek charges a flat rate of $12 per year that allows users to select their own keywords and gain listings in the Sponsored Listings on Exactseek. The campaign also continues to include listings on about 40 or more other directories. Past users have boasted that access into these other engines and directories make the subscription quite worthwhile.
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