Seo Copywriting for High Search Engine Rankings
Content is the key ? written on every wall of the SEO forums. But what does it all mean! What is content and what is SEO content! How can you use content for website promotion or high search engine rankings!
Why content is said to be the KEY!
Web crawlers or spiders are the means by which the search engines find out what your website is about. These crawlers read the text on a webpage, and index every word in the search engines database. So there you have it, in the simplest context, if you serve content based pages to these crawlers, the higher the possibility in them understanding what your site is actually about.
Why, after serving good content is my site is not ranking well in the search engine result pages!
All the major search engines have their own algorithms to justify the relevancy and trustworthiness of a webpage in respect to specific search terms. And this determines high search engine rankings of your websites.
Now, here comes seo copywriting. It is commonly defined as writing search engine friendly content in your website, giving proper positioning and emphasis on specific keywords or phrases.
Although seo copywriting is not the only criteria for high search engine rankings but it is undoubtedly one of the primary conditions. An expert would say here that ?every little bit counts?.
SEO web content writing suggestions (not rules): 1) Targeting up to three key phrases per page Include two to three keyphrases per page. If your keyphrases are similar or are variations of a primary keyphrase this should enable to you effectively write content as you have plenty to ?play with?. 2) At least 300 words per page You will find a lot of image based websites doing just fine, even without content. The reason may be that they have high level of off page support. In other cases at least 300 words of content is recommended to establish your point and maintain keyword density and proper search engine optimisation.
3) Using key phrases in headings and sub headings and H1 tags Major search engines like Google, put a lot of emphasis on this to determine the subject of the topics in your site. Using relevant key phrases will take you a step further in search engine optimisation.
4) Using key phrases at least twice inside a paragraph (targeting the beginning and / or the end is better) It is necessary and simply establishes the relevance of the heading and subheadings as well as helping maintain keyword density.
5) Break key phrases and use them inside the paragraph ? in such cases, try to put the pieces, in an order similar to the original phrase. It?s a tested and fruitful idea. However restrain yourself from overdoing it or it may not be reader friendly.
6) Using key phrases for anchor text or links This is recommended to gain maximum value for the directed page.
7) Update update update. Keep your pages updated and start writing a blog on the same subject your site relates to. Use all the other trial and error processes and find out what works for your site.
Lastly, don?t forget to put the same kind of emphasis on the other off page website promotion such as link building, affiliate marketing etc. It really is in incorporating a holistic approach to your website promotion that you gain your search engine rankings and untap your websites full potential.
Hannah Parker is a SEO Web Content Writer with years of experience. For more information on seo copywriting, search engine optimisation, high search engine rankings, website promotion she recommends you to visit http://www.vertical-leap.com.au
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