The Importance of your Domain Name

Your domain name is what appears in the address bar of an Internet page. Without your domain name no one would be able to easily access your website, which is why your domain name is so important. Your domain name is what brings business to your website and for your website to do the best it can you need a name that is going to entice people to click on your URL link as oppose to your competitors.

There is a belief held by numerous people that your domain name must be a generic name. What is meant by generic is a website that has a name such as shoes.com for a site that sells shoes; however as a customer wishing to purchase a new pair of shoes you will more than likely have the style or brand of shoes in mind that you are hoping to purchase, meaning when you came to search for it online you wouldn't merely type shoes' into a search engine you would type the brand or type of shoe in so a domain name that reflects the brand or type would be more beneficial to your business than a domain name that merely states shoes. The very name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will try in their browser. It is also the easiest thing for people to remember.

One other argument that often arises when it comes to your domain name is whether a short or long domain is better for your website. There are arguments for and against both of these a short domain name is easier to remember and to type and is also less susceptible to mistakes; however a short domain name would be hard to remember if it was made up of a sequence of letters or numbers; whereas a long domain name can often be easier for the human memory as you are more likely to remember a long name; however you should avoid extremely long domain names that verge near to the 67 character limit.

As well as the debate over whether your domain name should be short or long there is also the debate of whether you should use a hyphenated name, this is often easily dismissed as hyphenated names are easy to forget when you are typing the name into an address bar, also when people recommend your site to people there is the potential for errors when people will often forget to mention the hyphen. However one good aspect that hyphenated domain names have is that they are easier for search engines to distinguish between keywords.

One common question that many people have about domain names is whether they should get a .com, .co.uk, .net, .org etc. The basic answer to this question is you have to choose the best one based on your business. If you are a local business, which only really caters for the local area, such as a pizza delivery then you will want to have a domain name that reflects this; whereas if you are an international business you would benefit most from having a .com domain name.

Helen is the web master of Discount Domains, specialists in all aspects of Domain Names.


Rate This Article:

This Site Is For Sale

DAM Articles:

Home Based Business Financing Guide
Well, the good news is there are several resources available to finance your home based business. You'll have to do some research to find what's available in your area, but this guide will show you several areas to begin looking to get the financing you need for your home based business.

Preventing Home Based Business Burnout
If you're a home based business owner, you know what I mean. Priorities shift constantly.

Learning Affiliate Program Basics
The Affiliate Program First

Home Based Business - Credibility Is Everything
For a home based business to be truly successful, it has to have credibility. Customers have to have faith in your home based business products and/or your home based business services.

A Home Based Business Entrepreneur Offers Tips On Fighting Back The Recession
Reveals how to pull through this economic downturn in a few easy steps.

Home Based Business Leads and Where to Get Them
Looking for home based business leads can be time consuming, especially if you are just starting your home based business. However, there are companies out there than can help you generate home based business leads in order to boost your business and your revenue.

The Structure of Your Home Based Business: If You Build It
Starting your home based business can be an exciting venture, and deciding on the structure of your home based business is the first step toward your independence. Knowing which business structure is best is important to the future of your home based business, so you may want to consult with a professional before making your final decision about the structure of your home based business.

Protecting Your Home Based Business Idea
Got a great home based business idea? Wonderful. But do you know how to protect your amazing home based business idea? Well, protecting your home based business idea is a whole different arena.

The Truth About Online Home Based Business
There's a lot of online home based business information floating around out there these days. Unfortunately, there's a lot of hype on online home based businesses making the rounds too.

Getting Productive With Your Home Based Business
With the advance of technology and the internet, and all of the advantages that these things bring, many people have found satisfaction in a home based business opportunity. The perks of a home based business opportunity are many, from being able to set one's own schedule to availability for travel, the relaxed dress code and work environment, etc.

Maximize Your Home Based Business Website Sales
A home based business often has a harder time getting people to buy from their website than a conventional or top-brand business does. Sometimes this is simply due to the name recognition of a major brand that a home based business doesn't have.

A Domain Parking Script That is Easy to Install
Overview Once you have purchased the D-Park Pro Domain Parking Script you can install it on unlimited domains, enabling you to set up your own parked web page with the minimum of fuss The reason people with parked domains used our domain parking script is due to its cost effectiveness

New Internet Home Based Business Site Gives Hope to Entrepreneurs Wanting to Start a Home Base Business
There are stories all over about people making a great living with their own home based business. If you've tried to break into the internet based home business and found out the cash just isn't pouring in or looking to get a piece of the pie, then read this ...

Naming Your Home Based Business
What's in a name? In the world of business, a name is everything. Naming your home based business is important, because it is something that you will want your clientele to remember as they associate it with something positive.

Getting the Government to Help Finance Your Home Based Business
You've got the concept. You even have the consumer base.


Privacy Policy | Copyright/Trademark Notification