Newbie Or Master Marketer? Test Yourself And See How Many Internet Marketing Terms You Know (Q-Z)

Make More Money Online - Best Online Business Opportunities - Starting a Home Based Business

A common characteristic of top internet entrepreneurs is that they continually invest in their own education to expand their businesses and refine their marketing skills used in the best online business opportunities.

Do you consider yourself a newbie in internet marketing, or are you a master marketer. Get in the habit of learning something new for your business each day, and passing it on to your team or organization. Before you know it you will be marketing with the pros soon after starting a home based business. Here are some terms from Q to Z to help you make more money online.

Ranking - The position of your site in a search engine's natural results, when a user enters a particular search term. Ranking - or ad rank - also refers to the position a pay-per-click ad is placed in the sponsored listings, as determined by Max Bid, and click-through-rate.

Related Keywords - Closely related keywords and search phrases that are relevant to your web site or business that you are not the obvious search terms.

Relevancy - The accuracy of the match between the keyword typed in the search box by an Internet user, and the results returned by the search engine.

ROI (Return on Investment) - Percentage of profit returned for the funds invested to produce it. In terms of search engine optimization, ROI refers to the sales directly attributed to an SEO or SEM campaign.

R/S Ratio - Results-To-Searches Ratio, the ratio of the number of websites listed versus the number of times the keyword is searched for on the search engine. For the R/S Ratio, the lower the R/S Ratio the better.

Search Engine - A tool for finding information on the Internet. Search engines use a complex Page Rank algorithm to categorize websites and web documents.

Search Engine Marketing (SEM) - The process of marketing a website through search engines. Search engine marketing drives traffic by paying for ad words, page rank and/or inbound links.

Search Engine Marketshare - This feature shows the percentage of a keyword's searches performed on the major search engines; Google, Yahoo, and MSN.

Search Engine Optimization (SEO) - The process of optimizing a website to improve search engine ranking. Search Engine Optimization is often divided into two different schools: White Hat SEO and Black Hat SEO.

Search Engine Optimization differs from Search Engine Marketing, in that SEO involves only natural (unpaid) techniques to improve search engine ranking, and SEM involves paid ads or paid placement. Both SEO and SEM are used to increase website traffic, conversions, page rank, and ROI.

Search Network - Ads displayed on Google search results pages and their Search network, which includes Froogle, Google Groups and search sites such as Ask.com and AOL.

Search Query - The keyword, keyphrase, or list of words that you type into a search engine to find relevant websites.

Search Spider (or Spyder) - A program that constantly scans the internet to collect information for search engines. Spiders follow internal and external links to create an index of all documents on the Internet. Also called a crawler.

Seasonal Search Trends - Seasonal trends can help you determine the ideal timing for marketing campaigns, to predict traffic levels during low peak periods like the holidays, or simply to view the change in demand for a product or service throughout the year.

Search Term - The same as a keyword. A word or phrase through which a person defines what she is looking for. The phrase is used to inquire the database of indexed pages of a search engine.

Site Targeted Campaign - Site targeting lets AdWords advertisers choose individual sites in the Google content network where they'd like their ads to appear. You can select sites for your site-targeted campaign in two ways; Name the specific websites where you'd like to advertise or use a list of keywords that describe your site.

Sponsors - Pay-per-click advertising campaigns. Sponsored ads are Usually found at the top or on the sidebar of the search engine results.

Submission - The act of supplying a URL to a search engine in an attempt to make a search engine aware of a website or page.

Traffic - The number of people that visit your webpage, being led there by your marketing campaigns. Traffic may be measured by hits, impressions, clicks, page views, visitors, unique visitors, or other indications of website activity.

Visibility - Measure of a website's ranking in search engines or directories.

URL - The Uniform Resource Locator is used to specify the address of web sites and web pages. Having keywords in the URL can improve the search engine ranking of the page in a few of the search engines.

Yahoo! - A search engine that returns results based on paid placement rather than algorithmic rankings. Yahoo! is often referred to as Overture.

So how did you do? Print this article out and put it in a binder for quick reference. Or pass it along to your organization or team members.

Now that you have familiarized yourself with some new terms, get with your coach or mentor and find out how you can use them to improve your marketing skills and make more money online using the best online business opportunities when starting a home based business. Make More Money Online - Best Online Business Opportunities - Starting a Home Based Business

You Can Do this, Without Question.

The Best Really Is Yet To Come!

Glen Jacobs

Business Development Partner and Coach

Managing Member / Live Life Well, LLC

Glen Jacobs, Life Style Mentor and Successful Entrepreneur, is helping many become the next success story. Whether you're looking to create an extra few thousand dollars per month, be an ex-corporate executive, or the next millionaire Mom, Glen can assist you to create a second stream of income and greater peace of mind. visit : More Money

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